Offline Marketing Strategies
Behind the ad campaigns and creative promotional materials, the basic intention of any offline marketing strategy is to increase online traffic, overall sales, and profits.
There are various strategies companies can employ to achieve these results, including:
- Direct Mail
“Snail mail,” as it’s commonly referred to, is one of the most commonly used mediums in offline marketing campaigns. We can purchase mailing lists based on demographic data that include people most likely to purchase your products. For example, an online pet food store may order lists of people who purchase pet supplies or medicines online.
- Discount Pricing
Another way to drive customers directly to a company’s website is to offer coupons online. Department stores, grocery stores and countless other companies frequently advertise sales of their products and services in local newspapers and advertising inserts. Rather than including coupons in the newspaper, these ads can instruct customers to print their coupons from your company’s website. If they want a discount, they have to make a stop online.
- Loyalty Programs
To build repeat customers, companies of all sizes often rely on offline loyalty programs. These programs encourage customers to patronize businesses more frequently. For example, a sandwich shop may reward customers with a free sandwich on their tenth visit. Or a professional baseball team might offer a free stadium tour to fans that purchase ticket to 10 or more home games.
Let us help you find the right marketing strategy for your business and get in touch today!